A weekend full of interest!
Mr. Kazianis Themis visited Rotterdam, the Netherlands and a tour of the Farm Frites potato factory.
On the arrival day, the program included a visit to our partner farm logistics company, Kloosterboer. A truly impressive experience from a family business leader with over 100 years of experience in logistics.
The facilities: extremely imposing. The organization: scary robotic. The tour: really welcoming. The facilities, built in one of the world’s hottest ports that stores, manages and distributes millions of product pallets annualy mainly to Farm frites. These happened on the first day.
On the second day of the trip, early in the morning, we found ourselves at the Farm frites facilities, in a rural area of Rotterdam, full of farms where potatoes are produced..!!!
The family-run business with over 50 years of existence, literally born out of early visionary farmers, captured the market and focused on potato management.
The marketing department very hospitably analyzed the business, its goals, its purpose and vision. They spoke to us about the trends on the world stage, focused on new products, showed us the preferences of the consumer worldwide and we were guided to the ‘Agricultural’ department of the Farm. There, we learned about the varieties of potato, where the seeds were purchased, and who the farmers are cultivating, and finally what process is followed to plant the potato.
Then, to absorb the information and better understand the product, we went to the fully organized Farm Kitchen with the chef ready to show us recipes, impressive and clever combinations and listen to every question we had.
Finally, we took a long stroll down the production line, starting from the time the potato loads arrived, to the point where the final product was palletized. We saw how they are sorted by size and variety, how they are washed and then dried, how they are cut and packed and how many checks they go through, to ensure quality and safety in the finished product.
A journey full of experience and knowledge. A trip that was really worth it.
Here is photographic material.
